If you own or run a school, you probably know how important it is to keep the number of students’ enrolled steady. With the competition between schools growing stiffer by the day, it is essential to employ proven strategies for boosting school enrollment that can assist you in distinguishing yourself from the competition and attracting new students to your school.

Proven Strategies for Boosting School Enrollment

We will discuss 8 proven strategies for boosting school enrollment in this article. We acknowledge that this may seem like an impossible task, but with the right strategy, you can accomplish your enrollment objectives.

Proven Strategies for Boosting School Enrollment

School enrollment refers to the process of registering new students into a school. It is the lifeline of any educational institution because it determines its growth and success. Increasing enrollment is essential for maintaining and expanding your school’s impact, regardless of whether you run a nursery, primary, or secondary school.

Now, let’s talk about the proven strategies for boosting school enrollment. We’ll explain each strategy in greater detail and demonstrate how to get the most out of it.

Strategy #1: Create a Strong Online Presence

In today’s digital age, schools as well as other businesses must have a strong online presence. With a great many people going to the web in search of products and services, it’s essential to have a website, social media accounts and be listed on an online school directory to attract potential students.

The following are some methods for creating a robust online presence that can increase enrollment in your school:

1. Create a user-friendly website:

A school website should be easy to navigate, visually appealing and informative. You must ensure that the website includes useful information about your school, such as your mission/vision statement, your core values, your admission requirements and process, your programs and facilities. Make sure that the website is mobile-friendly and loads quickly to provide a seamless user experience.

2. Use social media:

Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn provide an excellent opportunity to engage with potential students and parents. Regularly post updates about your school’s achievements, events, and programs to showcase your school’s values and strengths. Respond promptly to comments and messages to show that you value your audience.

3. Add your school to FindNearbySchool.com:

Find Nearby School (FNS) is an online directory of private schools in Nigeria. FNS helps families to easily find their ideal schools, with access to important information, such as location, school fees range, available facilities, admission requirement, and contact information. Here’s how you can add the listing of your school to FindNearbySchool.com:

  1. Visit FindNearbySchool.com
  2. Click on the “Add School” button on the homepage
  3. Fill in the required details about your school, such as the name, address, contact information, and website URL
  4. Select the appropriate category and sub-category for your school
  5. Upload a high-quality image of your school logo and facilities.
  6. Review the information you have provided and click on the “Submit” button

Once your listing has been approved, your school will be visible to potential parents and students who are searching for schools in your area on FindNearbySchool.com. This will increase your school’s online visibility and help you attract more students.

4. Leverage search engine optimization (SEO):

Increase your website’s visibility in search engine results by optimizing the content and meta tags of your website with relevant keywords like “school enrollment.” Create a listing for your school in Google My Business to boost your local SEO.

5. Invest in online advertising:

Paid online advertisement such as Google Ads, Facebook Ads, and Instagram Ads, can be a good way to reach a larger audience and get potential parents/students interested in your school. You can send the right message to the right people at the right time with targeted advertising.

6. Create valuable content:

By consistently putting out informative blog posts, videos, and infographics that address common questions and concerns that prospective students and parents may have, you will establish your school as an authority in your field and attract more website traffic.

Read Also:

Overcoming Poor School Performance: A Guide for Parents

Strategy #2: Host Open Houses and Tours

To boost your school enrollment, hosting open houses and tours is a great way to showcase your school and attract prospective families. Open houses and tours give parents and students a chance to see your school’s facilities, meet the teachers, and learn about the curriculum.

Here are some tips to help you organize successful open houses and tours:

Plan Ahead:

Choose a date and time that works for both you and the potential families. Ensure that you have enough staff available to guide the tour and answer any questions.

Advertise Your Event:

Promote your open house or tour on your school website and social media platforms. You can also reach out to local publications and community groups to spread the word.

Get the facility ready:

Before the event, check that your school’s facilities are clean and presentable. Set up displays, posters, banners and interactive activities to showcase your school and make it more engaging for visitors.

Engage with Visitors:

During the tour, engage with the visitors and respond to any inquiries they may have regarding the school, its curriculum, extracurricular activities, and other pertinent information. This is an opportunity to showcase your school’s unique features.

Follow-up with Visitors:

After the event, follow up with the visitors to thank them for attending and address any extra inquiries they might have. You can also provide them with a link to your school’s website or listing on FindNearbySchool.com to help them learn more about your school.

By hosting open houses and tours, you can show prospective families what your school has to offer and help them make an informed decision about enrolling their child. Don’t forget to add your school to FindNearbySchool.com directory to increase your online visibility and attract more families to your open houses and tours.

Strategy #3: Provide Excellent Customer Service

One of the most important factors in boosting school enrollment is providing excellent customer service. This means that from the first point of contact to the enrollment process, every interaction with potential and current families should be friendly, informative, and helpful.

Having your school’s staff trained to be approachable and friendly is the first step in providing excellent customer service. Staff members should be friendly and willing to answer any questions families may have, whether they are greeting visitors, responding to emails, or taking phone calls.

In addition to being friendly, it’s important to be informative. Make sure that staff members have a thorough understanding of the enrollment process, admission requirements, and any other information that families may need to know. This includes information about the school’s curriculum, extracurricular activities, and any special programs or services offered.

Being responsive is another way to provide excellent customer service. Families should be able to get answers to their questions and concerns promptly. Implementing an effective communication system that ensures that all messages are received and responded to promptly is one way to accomplish this.

Another important thing to do is to follow up on families who have enrolled their children in your school. This can be accomplished by providing opportunities for feedback and regular communication, such as emails or newsletters. You can boost enrollment and retention rates by providing excellent customer service that makes families feel valued and supported.

Finally, do not forget to add your school on FindNearbySchool.com, a directory for private schools in Nigeria. This can help families who have no prior knowledge of your school to easily find your school and access important information, such as location, admission requirements, and contact information.

Strategy #4: Offer Financial Aid and Scholarships:

Though private schools are better choice compared to public schools in terms of standard of education, they can be very expensive, especially in the cities. However, by offering some form of financial aids or scholarships, you could make your school accessible to more families. Scholarship can help ease the burden of tuition fees and make it possible for families who might not otherwise consider private school to enroll their children.

Before creating a financial aid and scholarship program, it’s important to determine what your budget is and what type of aid best suit your school’s needs.

Next thing to do is to get the word out. Be sure to make it clear what type of aid and scholarships are available, who is eligible and how to apply. Ensure to make the process of applying as easy and straightforward as possible.

Lastly, once you’ve received applications, be sure to follow up with applicants to let them know the status of their application. This can help build trust and encourage families to enroll their children at your school.

Strategy #5: Leverage Word-of-Mouth Marketing

After years of doing business both online and offline, I have come to the conclusion that word-of-mouth marketing is one of the most powerful methods of marketing. Every single day, people make buying decision based on the recommendations of family, friends, colleagues and neighbours. 

If you can get happy parents and students to rave about their experiences, you will no doubt boost your enrollment figures.

You can encourage satisfied parents and students to share their experiences by creating a reward system. You can create reward system like referral program that rewards parents and students who refer new enrollments.

Another way to boost your school enrollment through word-of-mouth marketing is by displaying testimonials from happy parents and students on your website and social media channels. This is a powerful way to build credibility and trust with prospective enrollments. 

Don’t forget also to engage in community development projects which can help to raise awareness of your school and demonstrate your commitment to the community.

Finally, provide excellent customer service. Excellent customer service can create a positive experience that parents and students will be more likely to share with others. Make sure that all staff members are trained to provide excellent service and go above and beyond to exceed expectations.

Strategy #6: Invest in Marketing and Advertising

The more prospects you can get to know about your school, the more your enrollment figures will soar. If you are looking to boost their enrollment figures, marketing and advertising are indispensable.

Here are some tips to help you make the most of your marketing and advertising efforts:

Know your target market:

You need to know who you’re trying to reach before you start advertising your school. This means understanding your ideal student and their needs, interests and challenges. Once you have this information, you can craft the right message that appeals to them and use the right channel to reach out to them.

Create a strong brand:

Your school’s brand is its personality and identity. It’s what sets you apart from other schools and gives potential students and parents a reason to choose you. Invest in developing a strong brand that reflects your school’s values, culture and vision. Use this brand consistently across all your marketing and advertising materials, including your website, social media channels and print materials.

Use directory listings:

Online directories like FindNearbySchool.com can be a valuable source of leads for your school. By listing your school on these directories, you can increase your visibility and reach out to potential students and parents who are actively searching for schools in your area.

Other options include leveraging social media such as Facebook, Instagram, Twitter, etc and investing in Pay-Per-Click (PPC) advertising to reach potential students and parents who are already searching for schools like yours on Google and other search engines.

By investing in marketing and advertising, you can raise awareness of your school and attract more students and parents. Remember to track your results and adjust your strategies as needed to ensure you’re getting the best possible return on your investment.

Strategy #7: Enhance School Programs and Offerings

Another way to boost your school enrollment figures is by Improving your school’s programs and offerings. This is a surefire way to attract new students and retain existing ones. Parents are always on the lookout for schools that provide excellent education and offer a wide range of extracurricular activities.

At FindNearbySchool.com, we offer a directory of private schools in Nigeria, which provides an excellent opportunity for schools to collaborate with one another. By listing your school on our platform, you can reach out to a wider audience and potentially collaborate with other schools in your area.

Collaborating with other schools and organizations is a win-win situation for everyone involved. It not only helps to increase school enrollment but also strengthens the overall educational ecosystem.

Strategy #8: Provide Excellent Education and Student Experiences

In the end, the quality of your education and overall student experience is the most important factor that will increase enrollment at your school. Parents want their children to receive a top-notch education in a safe and nurturing environment.

To provide excellent education, you have to invest in qualified and experienced teachers, implement a comprehensive curriculum, and provide a range of extracurricular activities and programs that cater to students’ interests and talents.

To enhance the student experience, consider implementing innovative teaching methods and technologies, such as online learning platforms, interactive whiteboards, and virtual field trips. Providing opportunities for student leadership, volunteering, and service learning can also help to create a sense of purpose and engagement.

Ultimately, when you provide an excellent education and student experience, you not only attract new families but also retain current students and their families. Happy and satisfied students and parents are your best advocates, and they will share their positive experiences with others, leading to increased word-of-mouth referrals and ultimately, a boost in school enrollment.


Congratulations for reading this article to the end! You have now learned about 8 proven strategies for boosting school enrollment. By implementing these strategies, you can attract more students and improve your school’s reputation. Good luck!

PS: If you are a School Owner or Administrator and you haven’t added your school to FindNearbySchool.com, an Online Directory for Private Schools in Nigeria, then Click Here to do so, it takes just few minutes.


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  • Everest Ayomide

    Great work sir thank you ❤️

    • Anslem Chidi

      Hi Everest Ayomide,

      Thank you so much for a nice feedback. We really appreciate it.
      Please do not hesitate to contact us If you have any questions or concerns.

      Have a nice day!

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